Direct mail marketing, fully managed

Turf-install leads,
on autopilot.

Better than Thumbtack · Google Guaranteed · Angi.

We find the homes that need new turf, render each owner's yard with your product installed, and send the postcards — automatically, every month. You set your service area once and answer when the phone rings.

Schedule an intro call See how it works

Auto-sent every month · Exclusive leads — never shared · Pause anytime

Scroll

Head to head

Cheaper. Exclusive. Yours.

Here's what you're billed by each lead channel — and who else gets the call.

Channel	What you're billed	Is the lead yours alone?
Rendaero Best Deal	$40^† per phone call	✓ Yes — only you
Thumbtack	~$50 per lead	No — sold to 3–5 other installers
Angi / HomeAdvisor	~$60 per lead	No — sold to multiple installers
Google Guarantee	~$50 per call	Yes per call — but you bid for ranking and only the top-3 get calls
EDDM (untargeted mail)	~$1 per postcard sent	Yes — but you mail every house, brown lawn or not

^† $40 is our Medium-tier callback rate ($8K–$20K estimates). Small-tier (under $8K) $30/call, Large-tier ($20K+) $150/call. Tier set per home from its estimated job size — itemized on your monthly invoice. See full pricing.

The shared-lead trick

When Thumbtack sells the same lead to 5 installers, each of you pays the $50 fee. Thumbtack collects $250 on one homeowner. 4 of you pay for nothing. Rendaero charges one team, one time, for one homeowner — and the homeowner only ever talks to you.

The unlock

Every home gets its own postcard.
Every postcard is built around your business.

After: AI-rendered fresh turf on the same property

Before: real Street View of the dirt yard

Before After

Drag the divider · same Phoenix home, AI-rendered with turf

Unique to every home

A one-off render for every address. No two postcards alike — no stock photos.

Their yard, transformed

Photorealistic AI render shows the homeowner what their dirt or patchy lawn looks like with turf installed.

Yard-size estimate

We estimate the lawn area from imagery, then multiply by your rate card — a real ballpark, not a generic price.

QR to quote page

Each card resolves to a per-recipient landing page with their info pre-filled.

An actual Rendaero postcard with the customer's branding

A real card we mailed · your brand, your offer, your tracked number

Your logo. Your offer. Your pricing.

The postcard is yours, not ours. We handle the production — you control the brand and the message that lands on every doormat.

Your logo and colors on every card
Your headline and offer copy on the back — promo, season, callouts
Your pricing rates drive the per-home estimate shown to each homeowner
A tracked number on every card — auto-forwards to your line so calls ring straight to you, and we attribute every call back to its postcard

How it works

From satellite to your phone, in 4 steps.

Satellite view with qualified homes highlighted

Step 1

Find the right homes

AI scans satellite imagery + property data to pick homes most likely to buy turf in your service area.

Step 2

Mail with your branding

Each homeowner gets a postcard with their actual yard rendered with turf installed — and your logo, offer, and a tracked phone number on the card.

Step 3

They call you directly

Calls go straight to your phone — not ours, not a marketplace. Exclusive leads, no bidding, no sharing.

This month

Warm calls

Step 4

We track every lead

Weekly reports showing every mailer sent, every call received, every lead attributed back to the postcard that drove it.

Inside every month

Four activities. On repeat.

Automatic, every month, after you subscribe.

We build

Fresh list + every yard rendered

New satellite scan, property-data layer, AI render of every qualified home with turf installed. Already-mailed addresses suppressed.

We ship

Premium print + USPS first-class

14pt card stock, addressed, sorted, inducted into USPS first-class with full mail-piece tracking.

They call

Direct to your phone

Homeowners call the tracked number on the card. Calls ring straight to you — we never insert ourselves into the conversation.

We report

Weekly emails + monthly review

Weekly performance email — calls, scans, conversion by drop. Plus a monthly strategy review on Growth & Scale plans.

How the service actually works

You answer the phone. We do everything else.

Most teams are surprised by how little they actually have to do once they're set up.

Your role

4 things. About 30 minutes in month 1.

1Tell us your service area. Zip, radius, or polygon.
2Approve your branding. Logo, colors, offer. One time.
3Answer the phone when a homeowner calls.
4Close the lead, schedule the install.

That's it. No campaigns to build, no creative to design, no calendar to maintain.

What we handle

Everything else, on autopilot — with strategy that scales by plan.

Every month · all plans

Pull a fresh prospect list in your area
AI-render every yard with turf installed
Print on premium stock + USPS first-class
Tracked phone numbers + per-home QR pages
Suppress homes already mailed

Every week · all plans

Performance report by email — calls, scans, leads

Monthly strategy review Growth +

30-min meeting with your success manager
A/B testing on creative & offer
Sharper targeting from property-data signals

Dedicated strategist + QBR Scale

Senior campaign strategist on your account
Quarterly business review with growth plan

Anytime · all plans

Direct line to your success manager for offer changes or campaign tweaks

Simple pricing

Three tiers. Pause anytime.

Plus $30 / $40 / $150 per callback — billed per home by its estimated job size. See full pricing →

Starter

$249/mo

$125 / mo

First month · then $249/mo

200 postcards / mo
Dedicated success manager
Weekly reports · pause anytime

It's not a leap.

50% off

Try Starter at $125 for your first month — half off, no contract.

Pause anytime

No cancellation fees, no annual lock-in. Stop or resume whenever.

Run in parallel

Keep Thumbtack, Angi, or Google running. Cut what's not paying after 90 days.

Common questions

Quick answers.

So I don't have to design or schedule anything?

Right. You pick a tier and tell us your service area. Each month we identify qualified homes, render personalized postcards with your branding, and ship them via USPS. You see what's going out, and you only step in when the phone rings.

Can I pause my service?

Yes — anytime. When you pause, we stop sending new mailers and the platform fee pauses with it. Any callbacks from postcards already in the wild still bill, since direct mail can ring weeks or months after it lands. Unpause whenever and we resume the next drop.

Do you have a trial?

Start on Starter at 50% off for your first month — $125 for the first auto-sent drop of 200 personalized postcards. If the service works for you, stay on at standard rates. Pause or cancel anytime.

How do you decide which homes to mail?

Several signals combined: single-family owner-occupied homes in your service area, layered with property data (home value, lot size, ownership tenure) to focus on households likely to buy. On Growth and Scale, custom targeting tunes the list further to the homes that best fit your ideal job. The personalized render is what gets the call — the targeting is what gets the postcard to the right mailbox.

What's your contract length?

Month-to-month on all tiers. Cancel or pause anytime, no penalty. See the full FAQ on the pricing page →

Turf-install leads,on autopilot.