Pick a tier. We identify qualified homes, render personalized postcards, and ship them every month to prospects in your service area. You just answer the phone. Half-price Starter your first month — try the service risk-free.
50% off your first month of Starter.
Get your first auto-sent drop of 200 personalized postcards into mailboxes for $125. If the service works for you, stay on at standard rates and upgrade to Growth or Scale anytime for more volume (and a better per-mailer rate). Pause or cancel anytime — no contract.
For teams who want a few warm calls a month.
For teams who want a steady stream of monthly warm calls.
For teams maximizing lead flow across multiple zips or markets.
All plans billed in USD. Postage and fulfillment included in subscription. No long-term contract — cancel anytime.
Only billed when a homeowner actually calls the tracked number on your postcard. Each callback is billed at the tier matching that home's estimated job size — the same estimate printed on their card.
Your monthly invoice itemizes every callback with the matching tier, so you always see what you paid per call. Exclusive to you — never shared with competitors. For comparison: Thumbtack shares each lead with 3–5 contractors at ~$50/lead (effective exclusive cost: $150–400). Google Guarantee charges $20–$65 per qualified call (you bid for ranking; only the top contractors get the calls).
Every Rendaero subscription includes the full automation pipeline. The plan you pick decides volume, targeting depth, and support.
| Feature | Starter | Growth | Scale |
|---|---|---|---|
| Aerial property qualification | ✓ | ✓ | ✓ |
| Per-recipient AI turf renders | ✓ | ✓ | ✓ |
| Custom branding (your logo, colors, offers) | ✓ | ✓ | ✓ |
| USPS-tracked postcard fulfillment | ✓ | ✓ | ✓ |
| QR attribution and call tracking | ✓ | ✓ | ✓ |
| Weekly performance report | ✓ | ✓ | ✓ |
| Property data research (income, home value, lot size) | — | ✓ | ✓ |
| A/B testing on creative + offer | — | ✓ | ✓ |
| Lookalike audiences from closed jobs | — | — | ✓ |
| Suppression lists (skip recent customers / disputes) | — | — | ✓ |
| Monthly meeting with your account contact | ✓ | ✓ | ✓ |
| Call or message anytime | ✓ | ✓ | ✓ |
| Quarterly business review | — | — | ✓ |
| Dedicated account contact | Success manager | Success manager | Campaign strategist |
Using industry-standard response rates and a $13,000 average turf-installation ticket.
Numbers based on industry benchmarks (Stannp, ServiceTitan, 2026). Campaign cost ≈ $2,699 = $1,099 Scale platform fee (1,000-mailer bundle) + ≈40 callbacks at the Medium-tier $40/call. Your actual mix of Small/Medium/Large callbacks varies per home — see the itemized invoice. Results depend on offer, market, and creative; the math tends to work.
Right. You pick a tier and tell us your service area. Each month we identify qualified homes, render personalized postcards with your branding, and ship them via USPS. You see what's going out, and you only step in when the phone rings.
Yes. The fee covers satellite scanning, AI qualification, per-recipient AI renders, printing, USPS first-class postage, tracking, and your dashboard. The only thing billed separately is callbacks — and only when the phone actually rings.
Yes — anytime. When you pause, we stop sending new mailers and the platform fee pauses with it. Any callbacks from postcards already in the wild still bill, since direct mail can ring weeks or months after it lands. Unpause whenever you're ready and we resume the next monthly drop.
Request a Boost — a one-time add-on of extra mailers on top of your normal monthly drop. Billed at $1.30/$1.25/$1.20 per piece by tier. Useful for spring season, year-end pushes, or any month you want a bigger presence. If you regularly need more volume, the cheaper move is to upgrade your tier.
Our AI identifies homes with brown / patchy lawns in your service area from satellite imagery. You see the list before each monthly drop and can flag any you want excluded (existing customer, family, etc.). Growth and Scale tiers add property data — household income, home value, lot size — so we can target the homes most likely to actually convert.
Several signals combined: single-family owner-occupied homes in your service area, layered with property data (home value, lot size, ownership tenure) to focus on households likely to buy. On Growth and Scale, custom targeting tunes the list further to the homes that best fit your ideal job. The personalized render is what gets the call — the targeting is what gets the postcard to the right mailbox.
From signup, we typically take 1–2 weeks to qualify properties, render postcards, and ship the first drop. Once postcards enter the USPS network, they arrive at recipient mailboxes 3–6 days after that. After the first drop, monthly drops happen automatically on the same cadence.
Start on Starter at 50% off your platform fee for your first month — $125 for the first auto-sent drop of 200 personalized postcards. If the service works for you, stay on at standard rates. Pause or cancel anytime. Upgrade to Growth or Scale once you want more monthly volume and a better per-mailer rate.
Today, turf installation is what we're built around. The underlying tech — satellite-driven property qualification, per-recipient AI renders, managed fulfillment — generalizes to roofing, solar, paving, landscaping, pool service. If your category isn't supported yet, reach out and we'll tell you where it sits on our roadmap.
Month-to-month on all tiers. Cancel or pause anytime, no penalty. Scale customers can opt for annual terms if they want price-lock — talk to us.