Thumbtack and Angi sell the same lead to 3–5 of you. Google makes you bid for it. We send personalized postcards every month and route the calls directly to you — exclusive, never shared, never bidded. Subscribe, set your service area, answer when the phone rings.
Here's what you're billed by each lead channel — and who else gets the call.
† $40 is our Medium-tier callback rate ($8K–$20K estimates). Small-tier (under $8K) is $30/call, Large-tier ($20K+) is $150/call. Each callback is billed at the tier matching that home's estimate — never an averaged neighborhood rate — and itemized on your monthly invoice. See full pricing.
When Thumbtack sells the same lead to 5 installers, each of you pays the $50 fee. Thumbtack collects $250 on one homeowner. 4 of you pay for nothing. Rendaero charges one team, one time, for one homeowner — and the homeowner only ever talks to you.
Most teams we talk to are surprised by how little they actually have to do once they're set up.
That's it. No campaigns to build, no creative to design, no calendar to maintain.
Automatic, every month, after you subscribe.
New satellite scan, property-data layer, AI render of every qualified home with turf installed. Already-mailed addresses suppressed.
14pt card stock, addressed, sorted, inducted into USPS first-class with full mail-piece tracking.
Homeowners call the tracked number on the card. Calls ring straight to you — we never insert ourselves into the conversation.
Weekly performance email — calls, scans, conversion by drop. Plus a monthly strategy review on Growth & Scale plans.
Weekly performance reports keep you in the loop the whole way through. You only step in to answer the phone.
Try Starter at $125 for your first month — half off, no contract.
No cancellation fees, no annual lock-in. Stop or resume whenever.
Keep Thumbtack, Angi, or Google running. Cut what's not paying after 90 days.
No. Keep running them. We'd actually prefer that — after 90 days you'll know in your own CRM which channel is actually paying. Cut what isn't. The whole point is making the comparison easy.
You get access to review every mailer during a set window before each drop goes out. If a render looks off, flag it in that window and we'll redo it for free — nothing prints without your review.
Several signals combined — not just lawn color. We pull single-family owner-occupied homes in your service area, then layer property data (home value, lot size, ownership tenure) to focus on households likely to actually buy. On Growth and Scale tiers, custom targeting focuses the list on the homes that best fit your typical job. The render on the postcard is what gets them to call — but the targeting is what gets the postcard to the right mailbox in the first place.
Every image is captured from the public street, and any homeowner can request that theirs be removed at any time. The reaction we see is "wait, that's MY house" → they screenshot it and text it to their spouse. The postcard becomes a conversation in the household before it becomes a call to you.
Two things. One: direct mail compounds — most teams see the first calls land 2–6 weeks after the drop, and the bulk of callbacks land in months 2 and 3. That's why we cut your first month in half — to make the entry into the channel as low-risk as possible. Two: if callback volume is materially below the 4% industry benchmark after a real campaign window, talk to us. We'll review the qualifier accuracy and the creative on the postcard with you.
Your company. Every postcard ships fully white-labeled — your logo, your colors, your offer, and a tracked phone number we assign to your account that auto-forwards calls straight to your line. There's no Rendaero mark anywhere on the mailer. From the homeowner's perspective, it's direct mail from your company; from yours, every call gets attributed back to a specific postcard.
EDDM hits every house in the zip — green lawns and brown lawns alike. You're paying postage on 80% of homes that don't need turf. Rendaero only mails homes where satellite imagery shows the lawn actually needs replacing. Same delivery method, way less wasted postage.
The platform fee includes a starting allotment of mailers (200 / 500 / 1,000 depending on plan) and covers the full automation pipeline — satellite scan, AI qualification, per-property renders, USPS-tracked fulfillment, QR + call attribution, your dashboard. You pay extra only for mailers above the bundle and for actual phone calls that land.